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Join Hundreds of Thousands of Women Who Love Madison Reed


Brilliant Shades

Soft, shiny,
hair color with
100% gray coverage.

Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. Cruelty-free, Leaping Bunny certified.

The prestige pampered salon experience-delivered. Save time & money
coloring at home.

We want you to
love your color.
100% money-back

Amy Errett CEO

Amy Errett
Founder & CEO of Madison Reed

Did You Hear Amy on the Radio?

Learn more about the woman revolutionizing the hair color industry.

How's Your Hair Today?

Our team of professional colorists
are passionate about you loving your hair.

what's yourperfect color?

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Based on your natural and current hair color and condition, we recommend the following just for you...

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Customized from start to finish, this is your go‑to routine for radiant, healthy‑looking hair.

get your guide to gorgeous

Real Women Really love


Siena Brown

Siena Brown Home Hair Color

Trieste Red

Trieste Red Home Hair Dye


Amaretto At Home Hair Colouring


Color Bar

Fast & Fabulous
Color for Your Roots

Now open in San Francisco
and New York City

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Results You Can
see & feel

find your perfect shade

Madison Reed is transforming at home hair dye with ammonia free hair color that delivers multi-dimensional color that looks beautiful, healthy and natural. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.

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